Wedding Planning and Management: Consultancy for Diverse Clients

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Description of Wedding Planning and Management: Consultancy for Diverse Clients

Wedding Planning and Management: Consultancy for Diverse Clients, 2nd Edition provides students, consultants, vendors, scholars and engaged couples with a comprehensive introduction to the business of weddings. Looking through an event management lens, this is the only book to thoroughly explore the fundamentals of weddings, including historical and cultural foundations, practice, and the business of wedding planning in one volume. An emphasis on diversity, traditions from cultures around the globe are integrated throughout with over 80 international case studies that inspire and set standards for best practice.
Since the first edition, there have been many changes in the business of weddings and this second edition has been updated in
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